Too Cruel to be Kind is a continuous visual body of work influenced by the surroundings and lived experience of its creators. We utilise the lived experiences of our designers as inspiration for the creation of pieces. Leaning into themes of nostalgia, souvenirs and queerness to create pieces that subvert their original context. Connecting the wearer to the process to the  encounters of the designer and makers behind each piece.

 

Too Cruel to be Kind is currently altering our supply chain to focus on the impact of the materials we use. We regularly ask ourselves ‘How could we continue to make this range while using less?’ Ensuring all waste is used through sustainable design processes. We understand this journey is not circular. More so a continuous coil, where each piece of scrap material 

 

We create for every aspect of our muses life through a multidisciplinary approach. Choosing to think less about what our muse would wear and more so how our muse approaches life. Our aim is to create a lifestyle brand that encompasses our muse, reflecting elements of both the designer and our brand DNA in every piece, whether that be clothing, jewellery or any other object our muse interacts with.